Reddit CEO 称 Google AI Mode 不为任何人带来流量，Reddit 每周流失超百万搜索访问
Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit CEO Steve Huffman 表示 10 月 Reddit 每周流失超过 100 万来自 Google 搜索的访问，股价在业绩强劲的情况下仍下跌超 25%。他称 AI Mode 不会带来流量，Reddit 正在美国以外测试登录墙以遏制抓取，并与 AI 提供商继续数据授权谈判。
Reddit CEO 的一手数据和判断，说明 Google AI 搜索如何切断内容网站的流量，对依赖搜索的业务有普遍参考意义。
Oct 30, 2026
AI Mode has tanked not just Google's stock but Reddit's too. Shares dropped over 25 percent despite strong earnings, after CEO Steve Huffman revealed that Reddit lost more than one million Google search referrals per week in October. He blames AI Overviews and AI Mode: "AI Mode does not drive traffic. Not for us, and not to anybody as far as I know. That's just a fundamental shift in how Google works," Huffman said.
Reddit says demand for the platform hasn't changed, but Google simply stopped sending users there. In response, it's testing login walls outside the U.S. to curb scraping and reduce its dependence on the open web. Huffman sees it as a trade-off: less reach for deeper engagement. Data licensing talks with AI providers continue, though it's not certain that Reddit, which already had a deal with Google and massively profited from it, will close further ones.
What's hitting Reddit is a warning for the entire web. Any business that depends on Google for traffic faces the same structural risk.
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来源：The Decoder：AI News · the-decoder.com