ever wondered if @googlemaps will route different people differently to lower overall congestion? turns out - they have been experimenting with this based on this recent paper in @NatCities key line - "For this study, the Google Maps algorithm was modified to prefer alternative routes with similar travel times and segment types, effectively guiding trips away from the pre-selected congested segments." result? "Averaged across citie ... a median increase of around 2% in driving speeds" https://research.google/blog/the-power-of-collaboration-how-we-can-reduce-traffic-congestion/