为 ChatGPT 广告推出全新的 AI 驱动体验。
今天，我们推出全新的 AI 驱动体验，让广告对人们更有用，也让企业的广告投放更轻松。
我们正在测试 Sponsored Agents，让用户在 ChatGPT 中点击广告后，可以与企业赞助的智能体展开对话。我们让创建广告变得更简单，只需在 ChatGPT Work 中编写几条提示词即可。与此同时，我们通过全新的 AI 创意工具让 Ads Manager 更加强大。最后，与我们的首个 CRM 合作伙伴 HubSpot 以及首个电商合作伙伴 Shopify 的新集成，将 ChatGPT 广告带入企业已经在使用的工具中。
这些更新共同代表着我们在构建基于 AI 的广告平台道路上迈出的下一步。
成为 AI 对话的一部分
ChatGPT 中的广告帮助人们找到他们正在寻找的东西，或发现他们此前未曾考虑过的内容。但看到一款感兴趣的产品或服务往往只是开始。一位购物者可能对广告中看到的一张餐桌感到好奇，却对它有疑问：它是否适合自家空间、能坐多少人，或者如何保养它的饰面。
Sponsored Agents 让用户可以选择更深入地了解。在看到相关广告后，用户可以选择在 ChatGPT 中与企业赞助的智能体开启一段带有明确标注的对话。用户可以说明自己在意什么、提出追问，并在准备采取下一步时点击链接前往企业网站。
对用户而言，这能让他们更容易判断某个产品或服务是否适合自己。对企业而言，这是一个机会，可以通过个性化对话帮助感兴趣的客户了解其产品与服务。与 Sponsored Agent 的对话不同于 ChatGPT 的独立回答，也独立于用户在 ChatGPT 中发起的原始对话。
Sponsored Agents 目前正在美国与部分精选广告主进行测试。
让 AI 为营销人员所用
AI 也为广告工作的开展方式开辟了新的可能性。构建和管理广告活动所涉及的许多任务，从将简报转化为广告到分析效果，都可能耗费大量时间。今天，我们推出新工具，让广告主更容易使用 AI 进行广告管理。广告主现在可以通过 Ads Manager 插件，在 ChatGPT 中直接使用简单的自然语言提示词来创建、更新和分析广告活动。他们可以将网站或简报转化为广告活动、了解效果，并获得下一步行动建议。
我们还将 AI 辅助功能直接引入 Ads Manager，帮助广告主创建广告。在起草广告时，广告主现在可以根据其落地页和广告活动目标获得建议的文案和图像。广告主仍掌握控制权：他们可以在决定是否将其加入广告活动之前，审阅并编辑这些建议。
我们还将推出可选择启用 AI 驱动的文本定制功能。若启用，它会根据对话语境调整广告主现有的标题和描述，使其更贴合场景，并自动将广告文案翻译为用户偏好的语言。
为现有营销工具带来新的 AI 可能性
采用新的广告渠道不应要求企业重建其工作方式。正因如此，我们将 ChatGPT Ads 集成到 HubSpot 和 Shopify 中，作为我们首批 CRM 和电商合作伙伴。
从今天起，在 HubSpot 中管理客户的企业可以连接 ChatGPT Ads 账户，直接在 HubSpot 中创建广告、跟踪效果并跟进潜在客户，这一切由他们的 HubSpot 上下文提供支持。
同样从今天起，位于美国的 Shopify 商家可以在 Shopify App Store 中使用新的 ChatGPT Ads 应用来创建和管理 ChatGPT 广告活动。产品已通过 Shopify Catalog 完成集成，因此商家可以立即开始投放这些广告并跟踪效果。该应用将于 9 月 23 日起在 ChatGPT Ads 可用的国际市场推出
构建 AI 驱动的广告平台
随着人们越来越多地借助 AI 发现产品、比较选项并做出决策，我们正在创造人与企业建立联系的新方式。这意味着要重新构想广告的两端：人们如何在 AI 原生环境中与企业互动，以及企业如何利用 AI 创建和管理其广告。
这些发布共同体现了我们如何构建一个以 AI 为核心的广告平台：全新的广告体验让广告对人们更有帮助，而 AI 工具则让企业减少在流程上的时间，把更多时间用于业务增长。
Introducing new AI-powered experiences for ChatGPT Ads.
Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.
We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.
Together, these updates represent the next step in building our AI-based advertising platform.
Being part of the AI conversation
Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered. But seeing an interesting product or service is often just the beginning. A shopper might be curious about a dining table they see in an ad but have questions about whether it fits their space, how many people it seats, or how to care for its finish.
Sponsored Agents give users the option to go deeper. After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT. The user can explain what matters to them, ask follow-up questions, and follow a link to the business’s website when they’re ready to take the next step.
For users, this can make it easier to understand whether a product or service is the right fit. For businesses, it’s an opportunity to help interested customers explore their offerings through a personalized conversation. The conversation with a Sponsored Agent is distinct from ChatGPT’s independent answers and separate from the original conversation that the user started in ChatGPT.
Sponsored Agents are now being tested with select advertisers in the United States.
Putting AI to work for marketers
AI also opens new possibilities for how the work of advertising gets done. Many of the tasks involved in building and managing campaigns, from translating a brief into an ad to analyzing performance, can take significant time. Today, we’re rolling out new tools that make it easier for advertisers to use AI for ads management. Advertisers can now use simple, natural-language prompts to create, update, and analyze campaigns directly in ChatGPT with the Ads Manager plugin. They can turn a website or brief into a campaign, understand performance, and get recommendations on what to do next.
We’re also rolling out AI assistance directly into Ads Manager to help advertisers create ads. When drafting an ad, advertisers can now receive suggested copy and imagery based on their landing page and campaign objective. Advertisers remain in control: they can review and edit suggestions before choosing whether to add them to a campaign.
We’re also launching the ability to opt into AI-powered text customization. If enabled, it adapts an advertiser’s existing headlines and descriptions to better fit the context of a conversation and automatically translates ad copy to a user’s preferred language.
Bringing new AI possibilities to existing marketing tools
Adopting a new advertising channel shouldn’t require businesses to rebuild the way they work. That’s why we’re integrating ChatGPT Ads into HubSpot and Shopify as our first CRM and ecommerce partners.
Starting today, businesses managing their customers in HubSpot can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads directly in HubSpot powered by their HubSpot context.
Also available today, US-based Shopify merchants can use the new ChatGPT Ads app in the Shopify App Store to create and manage ChatGPT ad campaigns. Products are already integrated through Shopify Catalog, so merchants can start running these ads and tracking performance right away. The app will be available internationally in markets where ChatGPT Ads are available starting September 23
Building an AI-powered advertising platform
As people increasingly turn to AI to discover products, compare options, and make decisions, we’re creating new ways for people and businesses to connect. That means reimagining both sides of advertising: how people engage with businesses in an AI-native environment and how businesses use AI to create and manage their ads.
Together, these launches reflect how we’re building an advertising platform with AI at its center: new ad experiences that make advertising more helpful for people and AI tools that let businesses spend less time on process and more time growing their business.