全新 Pro 系列引入可变光圈，配备 iPhone 史上最先进的相机、惊人的电池续航、更进一步的性能表现，以及 Siri AI，全部由 A20 Pro 驱动。
iPhone 18 Pro 和 iPhone 18 Pro Max 提供四种精致外观：黑色、银色、冰川色，以及全新的勃艮第色。预购将于 9 月 12 日（星期六）开始，9 月 18 日（星期五）起正式发售。
“通过 iPhone 18 Pro，我们在用户最关心的领域取得了进步：相机、性能、电池和智能。而且我们不仅在这些领域做了渐进式改进——我们实现了巨大飞跃，打造出我们有史以来最出色的 Pro iPhone，”Apple 全球市场营销高级副总裁 Greg Joswiak 表示。“iPhone 18 Pro 让每个人都能利用可变光圈轻松拍摄令人惊艳的照片和视频，同时为创作者提供更多灵活性，为专业人士提供更多控制。配合 Photographic Styles 的重大升级和强大的视频能力，iPhone 18 Pro 为用户开启了全新的自我表达方式。”
先进相机系统，在照片和视频中解锁更多创意可能
全新配备可变光圈的 48MP Fusion 主摄是 Apple 迄今最先进的相机，首次将光圈控制带到 iPhone 上，并提供更多创意控制。六片激光切割叶片可在不同光圈之间平滑过渡，通过自动调整景深和光线，让拍摄最佳照片变得异常简单。配合提升图像质量的全新传感器，最终效果是更出色的低光摄影、合影后排更清晰的细节，以及更多独特的拍摄效果。可变光圈还为创意专业人士提供了更多控制，让他们能够在相机 app 中手动调整四档光圈设置中的任意一档，同时开发者还可使用 API，在其 app 中实现对整个光圈范围的更精细控制。
视频 · 前往原文观看全新的 4800 万像素 Fusion 主摄采用六片激光切割叶片，由全新转子机构驱动，可在不同光圈之间平滑切换。
借助全新的计算成像管线，主摄可拍摄出更锐利、细节更丰富的照片；升级后的摄影风格新增纹理与颗粒控制选项，让用户能进一步调校理想效果，对照片拥有更多创意掌控。
行业领先的视频能力也变得更加多样：用户可在拍摄后为最高 60 fps 的视频应用电影效果。在延时摄影模式下，用户现在可以录制 4K 与杜比视界 HDR 视频。音频混音也加入了新算法，可呈现更高质量的人声，并新增音乐分离功能。
Pro 控制是 iPhone 18 Pro 与 iPhone 18 Pro Max 相机 app 中一项全新的可自定义体验，让用户比以往任何时候都更轻松地访问最常用的设置，并引入了新的手动控制选项。用户现在可以调整镜头光圈、快门速度和白平衡等设置，或使用直方图检查整个场景的曝光水平。
视频 · 前往原文观看Pro 控制提供更广阔的创作空间，支持手动控制快门速度、白平衡、光圈，并可使用直方图。
认识 Apple Reference Image
现在，用户可以通过 Apple Reference Image 证明在 iPhone 18 Pro 机型上拍摄照片的真实性。该功能由主摄像头中的全新传感器驱动，能够为传感器所见的每一个像素签名。当用户以全新的“参考模式”拍摄照片时，摄像头会捕获经过签名的传感器数据，由 Private Cloud Compute 将其处理成不可更改的参考图像。
参考图像可以在“照片”App 中与主图像一同查看，就像数字底片一样，让用户直观对比两份素材，判断是否存在任何编辑痕迹。iOS、iPadOS 和 macOS 27 中提供了 API，供第三方 App 支持查看这些参考图像。
图像元数据以及对 SynthID 标准的即将支持，也能帮助用户识别由 AI 生成或编辑的图像。
与 Apple Reference Image 相结合，这一系列功能代表了图像真实性方面的多维度方案——对新闻摄影记者、摄影师以及普通观众而言都至关重要。
更实用的灵动岛
灵动岛采用先进的显示技术进行了重新设计，为展示更多信息腾出空间。升级后的灵动岛现在可以同时显示三项实时活动，同时继续支持 Face ID，用于安全解锁 iPhone 18 Pro 机型、验证购买、登录 App 等操作。
视频 · 前往原文观看升级后的灵动岛可以在一瞥之间显示更多信息，最多可同时显示三个实时活动。
A20 Pro：专业性能与 AI 的强大引擎
A20 Pro 采用最新的 2 纳米制程技术打造，为移动计算树立了新标杆。其内存带宽比 A19 Pro 提升 50%，全新的 6 核 CPU 集成了神经加速器，性能超越竞争对手；而全新的 7 核 GPU 设计比 A19 Pro 快达 40%——这是图形渲染方面的一次重大升级。A20 Pro 还配备了全新的双 16 核神经引擎，可加速端侧 AI 模型和计算摄影，总计 32 个核心，AI 处理能力是 A19 Pro 的两倍。凭借整个芯片的巨大升级，A20 Pro 无论是处理更先进的端侧 AI 工作负载，还是运行要求严苛的游戏，都堪称性能猛兽，其设计旨在未来多年持续提供卓越性能。
两款机型均搭载 N1——一款 Apple 设计的无线网络芯片，支持 Wi-Fi 7、蓝牙 6 和 Thread。iPhone 18 Pro 引入了 C2，即 Apple 的下一代蜂窝网络调制解调器系统，为蜂窝网络质量和可靠性带来由 AI 驱动的改进。与 C1X 相比，C2 的上传速度显著提升，同时能耗降低 15%，并且现在在美国支持 mmWave。
全新散热管理系统，实现极致性能
A20 Pro 引入了受 M 系列 Apple 芯片启发的定制封装设计，将芯片裸片与内存并排放置，使内存不再处于芯片的散热路径上，并让 A20 Pro 能够直接贴合到新一代均热板上。凭借新材料以及比上一代 iPhone 17 Pro 大三倍的散热面积，重新设计的均热板大幅提升了持续性能，较上一代最高可提升 40%——这是迄今最高的持续性能表现。
视频 · 前往原文观看新一代均热板可散发更多热量，让 iPhone 18 Pro 的持续性能实现巨大飞跃。
惊人的电池续航
iPhone 18 Pro 机型采用全新的电池设计，充分利用强大的芯片能效，实现了电池续航的巨大飞跃。仅支持 eSIM 的机型上，iPhone 18 Pro 视频播放最长可达 36 小时，iPhone 18 Pro Max 视频播放最长可达 45 小时。iPhone 18 Pro 还可在约 15 分钟内充电至 50%，或在 30 分钟内无线充电至 50%。
在 iPhone 18 Pro Max 上，有线充电五分钟即可提供约七小时的视频播放时长；而基于利用真实世界数据的新电池使用模型，满电状态下可提供最长 30 小时的使用时间。
视频 · 前往原文观看两款 iPhone 18 Pro 机型均采用更新的电池设计，支持更快的有线充电，并充分利用强大的芯片能效，带来惊人的电池续航表现。
搭载下一代 Apple Intelligence 与全新 Siri 的 iOS 27 亮相
iPhone 18 Pro 和 iPhone 18 Pro Max 让用户得以使用 Siri AI，该功能将随 iOS 27 以测试版形式推出。Siri AI 是由 Apple Intelligence 驱动的全新版本 Siri，更具个性化、能力更强，也更擅长对话。两款机型都将强大的 AI 能力与个人情境信息相结合，打造出一个以隐私和安全为核心的智能个人中枢。
Siri AI 能够借助对个人情境信息的理解，帮助用户在信息、邮件、照片等应用中即时找到所需内容；利用屏幕感知能力，针对用户屏幕上的内容执行相关操作；还能回答几乎任何主题的问题。相机应用中的 Siri 模式让用户能够获取眼前事物的信息并对其执行操作，用户还可以直接描述需求，用 Siri 进行写作。此外，Apple Intelligence 让应用变得更智能、更有用。用户可以在拍照后通过空间重构图、扩展和升级版清理功能改善照片构图。现在，Image Playground 还能生成逼真的影像。在 Safari 浏览器中，“通知我”功能可帮助用户监控网页变化，例如商品补货或降价，及时掌握最新动态。为保护用户隐私，Apple Intelligence 采用设备端处理和私有云计算技术，将 iPhone 的隐私与安全保障延伸至云端。
视频 · 前往原文观看Siri AI 能够借助对个人情境信息的理解，帮助用户跨应用即时找到所需内容；通过相机应用中的 Siri 模式，用户还能获取眼前事物的相关信息。
iOS 27 带来了一系列大幅改进，让 iPhone 响应更迅速、运行更可靠、操作更易用，同时优化了软件设计，并提供更多方式来个性化 Liquid Glass 的外观。此外，强大而简洁的
工具
基于专家指导，为家长提供了更灵活的方式来管理孩子可以看到什么、可以和谁通话，以及何时可以使用设备。iOS 27 还引入了 iPhone Handoff 功能，支持该功能的运营商用户可以在两部使用同一电话号码的 iPhone 机型之间轻松切换。
eSIM：灵活、便捷且安全的连接方式
与传统实体 SIM 卡相比，eSIM 提供了更高的灵活性、更好的安全性、无缝的连接体验，并且纯 eSIM 机型拥有更长的电池续航。
作为一项行业标准，eSIM 已获得全球超过 500 家运营商的支持，包括 AT&T、T-Mobile、Verizon 等。纯 eSIM 版本的 iPhone 18 Pro 和 iPhone 18 Pro Max 将在巴林、加拿大、关岛、日本、科威特、墨西哥、阿曼、卡塔尔、沙特阿拉伯、阿联酋、美国以及美属维尔京群岛发售。这些机型利用原本由实体 SIM 卡占据的空间，配备了更大的电池，可额外提供两小时的视频播放时间。
精美的新配件
iPhone 18 Pro 机型推出了一系列全新的硅胶保护壳、TechWoven 保护壳、斜挎背带和 FineWoven 卡包——全部设计旨在搭配四种精美的外观。透明保护壳采用了更新后的设计，现在兼容斜挎背带和腕带。全新的腕带提供了一种便捷、免手持的方式来携带 iPhone、AirPods Pro 2 或 AirPods Pro 3。腕带采用 100% 再生聚酯纱线编织而成，并嵌入柔性磁铁使其整齐贴合，共有六种颜色可选：黑色、灰褐色、橄榄色、清新蓝、品红色和酒红色。
iPhone 18 Pro 与环境保护
iPhone 18 Pro 和 iPhone 18 Pro Max 在设计时充分考虑了环境因素，并推动 Apple 朝着到 2030 年实现全足迹碳中和的宏伟计划迈进。两款机型整体采用 40% 的再生材料制成，
包括电池中 100% 的再生钴以及外壳中 85% 的再生铝。它们在整个供应链中采用 50% 的可再生能源（如风能和太阳能）进行制造，并符合 Apple 对能源效率和化学品安全的高标准。与所有 Apple 产品一样，其纸质包装 100% 采用纤维基材料，
并且可以在家中轻松回收。
- iPhone 18 Pro 和 iPhone 18 Pro Max 将提供 256GB、512GB、1TB 和 2TB 存储容量。iPhone 18 Pro 提供酒红色、冰川色、银色和黑色可选，起售价为 $1,199（美国）或每月 $49.95（美国），iPhone 18 Pro Max 起售价为 $1,299（美国）或 24 个月分期每月 $54.12（美国）。13
- Apple 提供多种优惠方式，帮助用户省钱并升级到最新的 iPhone 机型。通过 Apple Trade In 换购计划，以 iPhone 13 或更新机型换购的顾客可立即获得 $175 至 $885（美国）的折抵额度。14 Apple 还与部分运营商合作推出超值优惠，顾客以 iPhone 14 或更新机型（无论何种成色）换购 iPhone 18 Pro 或 iPhone 18 Pro Max，最高可获得 $1,200（美国）的折抵额度。顾客可前往 Apple Store 在线商店或 Apple Store 零售店享受运营商优惠。有关运营商优惠的资格要求及更多详情，请参阅 apple.com/shop/buy-iphone/carrier-offers。要了解自己设备的折抵价值及换购条款与条件，顾客可访问 apple.com/shop/trade-in。
- Apple Upgrade 是由 Klarna 提供、在美国推出的租赁计划，为符合条件的顾客提供 iPhone 18 Pro 的每月付款选项，提供 12 个月和 24 个月租赁期限，24 个月租期每月最低仅需 $34.99（美国）。欲了解更多信息，请访问 apple.com/shop/apple-upgrade。15
- 来自超过 65 个国家和地区的顾客，包括澳大利亚、巴西、加拿大、中国、哥伦比亚、法国、德国、印度、日本、马来西亚、墨西哥、新加坡、韩国、土耳其、阿联酋、英国、美国、以及越南，将能够于太平洋时间本周六（9 月 12 日）凌晨 5 点起预购 iPhone 18 Pro 和 iPhone 18 Pro Max，并于 9 月 18 日（周五）起正式发售。iPhone 18 Pro 和 iPhone 18 Pro Max 将于 9 月 25 日（周五）起在其他 20 个国家和地区发售。
- 一款支持 MagSafe 的 TechWoven 保护壳将以59 美元（美国售价）发售，提供黑色、丹宁蓝、灰褐色、橄榄色、桑葚色和酒红色可选。一款支持 MagSafe 的透明保护壳将以49 美元（美国售价）发售；一款支持 MagSafe 的硅胶保护壳将以49 美元（美国售价）发售，提供黑色、海军蓝、清新蓝、橄榄色、酒红色和品红色可选。一款支持 MagSafe 的 FineWoven 卡包将以59 美元（美国售价）发售，提供黑色、海军蓝、野花蓝、橄榄色、品红色和酒红色可选。
- 一款腕带将以29 美元（美国售价）发售。一款斜挎带将以59 美元（美国售价）发售，提供黑色、海军蓝、灰褐色、沙色、橄榄色、清新蓝、品红色、酒红色和浅灰色可选。
- iOS 27 将于 9 月 14 日（周一）作为免费软件更新推出。部分功能可能并非在所有语言或地区都可用，可用性也可能因当地法律法规而有所不同。有关可用性的更多信息，请访问 apple.com。
- Apple Intelligence 将于 9 月 14 日（周一）随 iOS 27 一同推出，适用于已将设备设置为受支持语言、且设备支持 Apple Intelligence 的用户。Apple Intelligence 支持以下语言：英语、丹麦语、荷兰语、法语、德语、意大利语、挪威语、葡萄牙语、西班牙语、瑞典语、土耳其语、越南语、简体中文、繁体中文、日语和韩语。部分功能可能并非在所有地区或语言中都可用。有关功能、语言可用性及系统要求，请参阅 apple.com/apple-intelligence。
- Siri AI 将于 9 月 14 日（周一）作为测试版随 iOS 27 推出，适用于已将受支持设备设置为英语的用户，法语、日语、韩语、葡萄牙语和西班牙语支持将于 10 月推出。部分功能可能并非在所有地区或语言中都可用。
- 当处于蜂窝网络和 Wi-Fi 覆盖范围之外时，Apple 开创性的卫星功能可帮助 iPhone 18 Pro 和 iPhone 18 Pro Max 用户在关键时刻保持连接并获得帮助。Apple 将为现有 iPhone 14、iPhone 15 和 iPhone 16 用户延长一年免费使用卫星功能的时间。凡在太平洋时间 9 月 9 日午夜之前，在支持 Apple 卫星功能的国家/地区激活设备的 iPhone 14、iPhone 15 和 iPhone 16 用户，其免费试用期都将延长。有关卫星功能的可用性，请访问 support.apple.com/en-us/105097。
- AppleCare 为 Apple 用户提供卓越的服务与支持，并提供灵活多样的方案选择。用户可为新 iPhone 选购 AppleCare+，也可在支持的市场中选择 AppleCare One，用一个简单方案保护多款产品。两种方案均涵盖跌落与泼溅等意外损坏保障、符合条件产品的丢失与被盗保障、电池维修服务，以及 Apple 专家提供的优先支持。在美国，用户还可选择 AppleCare One Family，以固定月费将同等保障扩展至 Apple 家庭共享群组中的每一台符合条件的设备。如需了解更多信息，请访问 apple.com/applecare。
- iCloud+ 方案每月仅需 $0.99（美国）起，提供额外存储空间，让照片、视频、文件等内容安全保存在云端，并可在各设备间访问。iCloud+ 还可使用诸多高级功能，例如在 Apple Invites app 中创建活动，以及 Private Relay、隐藏邮件地址、自定义电子邮件域名和 HomeKit 安全视频。借助家庭共享，用户可与另外五名家庭成员共享订阅，无需额外费用。如需了解更多信息和功能可用性，请访问 apple.com/icloud 和 apple.com/ios/feature-availability。
- 新用户及符合条件的老用户，凡购买 iPhone 18 Pro 或 iPhone 18 Pro Max，即可免费解锁三个月的 Apple One。Apple One 将多达六项 Apple 服务整合为一个便捷方案，涵盖 Apple TV、Apple Music、最高 2TB 的 iCloud+ 存储空间等，可在多台 Apple 设备上使用。该优惠自 9 月 17 日起，在特定国家和地区面向符合条件的全新 iPhone、iPad 或 Mac 用户提供。服务可用性因地区而异。了解更多 Apple One 信息，请访问 apple.com/apple-one。
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- 仅支持 eSIM 的 iPhone 18 Pro Max 机型，通过利用原先实体 SIM 卡所占用的空间，实现了 iPhone 有史以来最大幅度的电池续航提升。
- Apple Intelligence 在 Siri 设置和设备语言设为简体中文、繁体中文、丹麦语、荷兰语、英语、法语、德语、意大利语、日语、韩语、挪威语、葡萄牙语、西班牙语、瑞典语、土耳其语或越南语时可用。部分功能可能并非在所有地区或语言中提供。部分设备可能并非在所有地区发售。Siri AI 以测试版形式随 iOS 27 推出，需要使用支持 Apple Intelligence 且设置为受支持语言的设备。初期仅提供英语版本。Siri AI 最初不会在欧盟地区的 iOS 上提供。某些依赖服务器端模型的 Apple Intelligence 功能受每日使用限额约束，包括但不限于 Siri AI、智能照片编辑工具、Image Playground，以及快捷指令中的 AFM 3 云端模型。每日限额可能因功能、请求复杂度、系统需求、系统策略及其他因素而异。此类功能的扩展访问权限未来将收费提供。使用这些功能须遵守 Apple Intelligence 条款与条件。了解更多，请访问 apple.com/apple-intelligence。Siri AI 不向 13 岁以下用户提供。
- Siri AI 最初不会在欧盟地区的 iOS、iPadOS 和 watchOS 上提供。依赖 Siri AI 的功能同样不会在欧盟地区的 iOS、iPadOS 和 watchOS 上提供。Apple 正在努力寻找一条既能保护用户隐私与安全的可行路径。
- 新的纹理与颗粒控制功能将在 iOS 27 中面向支持最新一代摄影风格的 iPhone 机型提供。请参阅 支持的机型。
- Apple 参考图像是一项可选功能。在中国，由于监管要求，Apple 参考图像在发布时将不可用。在欧盟，iPhone 18 Pro 机型在发布时将不支持 Apple 参考图像的拍摄，但使用 iOS 27、iPadOS 27 和 macOS 27 的用户将能够开发和查看参考图像。
- SynthID 将在今年晚些时候的软件更新中推出，并将涵盖大多数经过编辑的图像，具体取决于所应用的编辑内容。
- 测试由 Apple 于 2026 年 7 月使用预生产的 iPhone 18 Pro 和 iPhone 18 Pro Max 设备及软件，并搭配 USB-C 充电线或 Apple MagSafe 充电器（1 米款型号 A3502 和 2 米款型号 A3503），两者均配合 Apple 40W 动态电源适配器（最高 60W，型号 A3351）进行。有线快充需使用支持 60W 的 USB-C 数据线以及支持可调电压输出（AVS）的 USB PD 3.1（或更高版本）电源适配器。快充测试使用电量耗尽的 iPhone 设备进行。时间从设备启动时出现 Apple 标志开始测量。充电时间因适配器、设置、使用情况和环境因素而异；实际结果会有所不同。支持 60W 或更高功率且带 AVS 的适配器（单独出售）必须搭配 USB-C 充电线使用，而 35W 或更高功率的适配器必须搭配 MagSafe 充电器使用（两者均单独出售）。
- 测试由 Apple 于 2026 年 8 月使用预生产的 iPhone 18 Pro 和 iPhone 18 Pro Max 设备及软件进行，设备接入 LTE 和 5G 运营商网络，采用代表性使用场景。典型使用基于 iPhone 用户的日常使用中位数数据，反映各类应用被动与主动使用的组合，包括但不限于信息、照片、音乐、社交媒体、视频流媒体、游戏、网页浏览和导航。电池续航因使用方式、配置、蜂窝网络、信号强度及其他因素而异；实际结果可能因使用情况而有所不同。
- iPhone Handoff 将在发布时于美国 T-Mobile 和德国 Telekom Germany 提供。
- 使用 eSIM 需要运营商支持 eSIM 并提供无线服务套餐。详情请咨询运营商。了解更多，请访问 apple.com/esim。
- 产品回收或可再生含量是指经认证的回收材料质量占设备总质量的比例，不包括包装或盒内配件。
- 美国零售包装按重量分类明细。胶粘剂、油墨和涂料不计入塑料含量和包装重量的计算。
- 符合资质的客户可享受分期付款服务，具体需经信用审批并受信用额度限制，且客户在 Apple 结账时须选择 Apple Card 月付（ACMI）作为付款方式。结账时还需选择 AT&T、T‑Mobile 或 Verizon 作为运营商。通过 ACMI 购买的 iPhone 始终为无锁版，因此客户可随时更换运营商，但须遵守其运营商的相关条款。使用 ACMI 购买商品的税费和运费按持卡人卡片浮动年利率（APR）计算，而非 ACMI 的 0% 年利率。ACMI 不适用于在特殊在线门店进行的购买。每件产品的最后一期付款金额为该产品的购买价格减去按每月付款金额支付的所有其他期款。ACMI 分期服务可随时因任何原因变更，包括但不限于分期期限和适用产品范围。有关 ACMI 的更多信息，请参阅 Apple Card 客户协议。
- 折抵换购金额视符合条件的折抵换购设备的状况、年份和配置而定。
- 此优惠为消费者租赁，并非购买或贷款。租赁由 Klarna Inc. 提供，租期为 12 或 24 个月。您的首期月付款需在设备发货或可供自提后约 30 天内支付。租赁审批取决于资格条件，并以信用状况为依据。月付款金额取决于所选设备和租期。广告所示付款金额可能不包含以旧换新设备的预估价值。iPhone 18 Pro 的典型月付款（不含税费及任何以旧换新抵扣）为：12 个月租期 49.99 至 100.03 美元（美国），24 个月租期 34.99 至 70.01 美元（美国）。需选择符合条件的运营商。结束租赁并归还设备即终止您的租赁协议。若在租期结束前终止租赁，您可能需要承担一笔可观费用。另需遵守其他条款与条件。更多信息请参阅 apple.com/shop/apple-upgrade。
媒体联络
Matt Sutherland
m_sutherland@apple.com
Stephanie Ng
sng26@apple.com
The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro
iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.
“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”
An Advanced Camera System That Unlocks More Creativity Across Photo and Video
The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.
视频 · 前往原文观看The new 48MP Fusion Main camera uses six laser-cut blades controlled by a new rotor mechanism to smoothly transition between different apertures.
With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.
Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.
Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene.
视频 · 前往原文观看Pro controls offer broader creative range, with manual control over shutter speed, white balance, aperture, and the ability to use a histogram.
Introducing Apple Reference Image
Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.
Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.
Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI.
Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.
An Even More Useful Dynamic Island
Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more.
视频 · 前往原文观看The upgraded Dynamic Island can show even more information at a glance, with up to three Live Activities at once.
A20 Pro: A Powerhouse for Pro Performance and AI
Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come.
Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S.
A New Thermal Management System for Maximum Performance
A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapor chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.
视频 · 前往原文观看The next-generation vapor chamber dissipates even more heat and enables a massive leap in sustained performance on iPhone 18 Pro.
Incredible Battery Life
iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes.
On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.
视频 · 前往原文观看Both iPhone 18 Pro models feature updated battery designs that support faster wired charging and leverage powerful silicon efficiencies to deliver incredible battery life.
Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri
iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.
视频 · 前往原文观看Siri AI can draw on personal context understanding to help users find what they need in the moment across apps, and with Siri mode in the Camera app, they can get information on what’s in front of them.
iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple
tools
, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.
eSIM: A Flexible, Convenient, and Secure Connection
eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models.
An industry standard, eSIM is supported by over 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback.
Beautiful New Accessories
iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colors: black, taupe, olive, crisp blue, magenta, and burgundy.
iPhone 18 Pro and the Environment
iPhone 18 Pro and iPhone 18 Pro Max were built with the environment in mind, and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Both models are made with 40 percent recycled content overall,
including 100 percent recycled cobalt in the battery and 85 percent recycled aluminum in the enclosure. They are manufactured with 50 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based
and can be easily recycled at home.
- iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.13
- Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly.14 Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.
- Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.15
- Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
- A TechWoven Case with MagSafe will be available for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $49 (U.S.), and a Silicone Case with MagSafe will be available for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy.
- A Wrist Strap will be available for $29 (U.S.). A Crossbody Strap will be available for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray.
- iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
- Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
- Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
- When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
- AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
- iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
- New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.
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- eSIM-only models of iPhone 18 Pro Max feature the largest increase in battery life on an iPhone by taking advantage of the space formerly occupied by the physical SIM.
- Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
- Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
- The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
- Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not be available at launch because of regulatory requirements. In the EU, Apple Reference Image capture will not be available at launch with iPhone 18 Pro models, but users with iOS 27, iPadOS 27, and macOS 27 will be able to develop and view reference images.
- SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
- Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable adapter or higher with AVS (available separately) must be paired with a USB-C charging cable, and the 35W adapter or higher must be paired with a MagSafe Charger (both available separately).
- Testing conducted by Apple in August 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
- iPhone Handoff will be available at launch with T-Mobile in the U.S. and Telekom Germany in Germany.
- Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
- Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
- Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T‑Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
- Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device.
- This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments for iPhone 18 Pro (excluding taxes and any trade-in credit) range from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information.
Press Contacts
Matt Sutherland
m_sutherland@apple.com
Stephanie Ng
sng26@apple.com