你的SEO策略已为不复存在的搜索引擎而优化
Your SEO strategy is optimized for a search engine that no longer exists.
Google I/O宣布AI生成答案现已成为搜索的核心内容，但大多数品牌几乎无法了解AI如何向客户描述他们。这改变了以往依赖10个蓝色链接的SEO策略规则。
Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.
On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and what marketers and founders should actually do about it.
Why AI referrals are converting at 400% higher than traditional organic search, and what that means for how to think about traffic.
How ChatGPT still has the lion’s share of AI search traffic, and why optimizing only for Google means missing most of the market.
Why Google’s own SEO best practices might be leading marketers in the wrong direction.
What it actually means to make your website “agent ready” and why most enterprise sites aren’t.
来源：TechCrunch：AI · techcrunch.com