Google开源的DESIGN.md是一个面向AI的结构化设计规范文件,能系统定义字体、色彩、间距等核心设计元素,解决AI生成UI时风格不一致的痛点。通过借鉴成熟品牌设计语言,并用AI将其提炼为DESIGN.md文件,开发者可在此基础上构建Landing Page、Mobile App等各类Agent Skills。这套工作流能确保创业项目的官网、应用、宣传材料等所有触点保持统一的视觉基因,快速呈现专业、一致的“亿元公司”质感。此外,建立日常设计灵感库是培养审美、AI无法替代的关键环节。
用好 Google 开放标准 DESIGN.md + Agent Skills,1 小时把创业项目做出「亿元公司」的质感
我特别喜欢和关注的两位博主 @gregisenberg 和 @MengTo,一位在 AI Startup 方面有很多奇思妙想,一位在 AI Design 方面有很深的实践,今天他们用 50 分钟深入探讨了怎么让你的项目,做出「亿元公司」的质感,秘诀就在 Design.md!
https://www.youtube.com/watch?v=oLu32YpiIJw
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我自己也在做把各大知名公司的品牌和网站设计,吸收沉淀为 DESIGN.md 的 Agent Skills,厚着脸皮说一句:居然和两位大佬想到一起去了,小做一个广告 😄
Brand to DESIGN.md Skill
https://github.com/shaom/brand-to-design-md-skill
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给还不了解 DESIGN.md 的朋友们再介绍一遍:
DESIGN.md 是 Google 最近开源的一个开放标准,起源于 Stitch:用一个 Markdown 文件描述一套设计系统的「灵魂」——字体、色彩、间距、圆角、阴影、动效原则等,全部写成结构化文本。
它的定位是 给 AI 看的设计规范。
· HTML / 组件 = 做好的菜
· design.md = 菜谱
· Skills = 食材与做法
为什么 DESIGN.md 重要?
过去用 AI 生成 UI 的真正痛点不只是「单页好不好看」,更主要的还是一致性:
· 第一屏惊艳,第二屏崩塌
· 落地页一种风格、App 一种风格、Pitch Deck 又一种风格
· 每次 prompt 出来的视觉语言都在漂移
DESIGN.md 解决的正是风格的可复用性与可传染性。一个文件,跨页面、跨产品形态(Web / App / 视频 / PPT)保持同一套 DNA。这正是「看起来值一个亿」和「看起来是周末项目」的分界线。
两位博主讨论的可落地工作流
1. 不要从零造设计系统。 选一个你欣赏的品牌(Linear、Stripe、Vercel、Apple……),把它当作参考样本。
2. 用 AI 反向提炼设计语言,输出成你自己的 design.md:色板、字阶、间距尺度、圆角层级、动效曲线、语气(voice)。
3. 在 design.md 之上叠 Skills:
Landing Page Skill
Mobile App Skill
Motion / Video Skill
Slide Deck Skill 每个 Skill 都强制引用同一个 design.md
4. 统一应用于所有触点:官网、产品、Pitch Deck、宣传片、社交图——同一套基因。
5. 建立设计「第二大脑」:日常看到好的东西就存档(截图库、Figma 板、Notion)。审美是养出来的,不是下载来的。这是 design.md 之外,AI 替代不了的部分。
how to use Google's NEW open source Design.md + AI Skills to make your startup look like a $100 million company in 1 hour: 1. Design.md is an open source file from Google that captures the soul of a design. Typography, colors, spacing, all in one markdown file. You attach it to your prompt and your agent builds beautiful things every time. 2. Think of it this way. The HTML is the finished dish. The design.md is the recipe. The skills are the ingredients. Put them together and everything you build looks consistent and professional. 3. Don't create a design system from scratch. Find a brand you love. Linear, Stripe, Vercel, whatever resonates. Study it. Use ChatGPT or Claude to help you extract the design language into your own design.md file. 4. Build skills on top of your design.md. A landing page skill. A mobile app skill. A motion design skill. A slide deck skill. Each one references the same design.md so everything looks like it came from the same designer. 5. The biggest mistake people make: they nail one screen and then everything else looks generic. Design.md solves this. One file keeps every page, every format, every medium consistent. 6. Use it across everything. Your landing page. Your app. Your pitch deck. Your promo videos. Same DNA. Same taste. Same system. That's what separates a startup that looks real from one that looks vibe-coded. 7. Build a second brain for design inspiration. When you see something beautiful in the real world or online, capture it. Save it. When you're building something new, reference it. Taste is developed, not downloaded. 8. It's obvious but the difference between a product people trust and a product people bounce from is how it looks and feels. Design.md gives you that edge. you can watch below https://youtu.be/oLu32YpiIJw?si=1YoYhkymvoQYJk-U shoutout to @mengto for coming on @startupideaspod and walking through his full workflow. if you want to use AI to actually build gorgeous designs, you'll want to use see this. watch在 X 查看被引用的帖子
来源:meng shao · x.com