Disney 与 Adobe 达成多年合作，用 Firefly Foundry 打造品牌安全的定制 AI 模型
Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney 与 Adobe 在 Adobe MAX 大会宣布多年合作，Adobe 将用 Firefly Foundry 训练基于 Disney 角色、场景和视觉风格的定制模型，产出商用安全、可用于制作的内容。
Nov 9, 2026
Disney and Adobe are building custom AI tools together for the entertainment giant's productions. The multi-year partnership was announced at Adobe's MAX conference. Under the deal, Disney gets early access to new Adobe technology for its theme parks, cruise line, and ESPN content. Adobe says it will use Adobe Firefly Foundry to build custom models tailored to Disney's brands. Those models will be trained on knowledge of Disney characters, environments, and visual styles to produce commercially safe, production-ready output.
Disney's Imagineering research division already uses Firefly for theme park development. Adobe will also expand internal creative workflows at Walt Disney Studios. The Walt Disney Studios' StudioLAB and ESPN's innovation hub ESPN Edge are part of the deal too, where AI is meant to boost fan engagement for sports content and unlock new uses for ESPN's archive.
Disney had previously struck a deal with OpenAI and then walked away from it, and was also involved in the bankruptcy of Character.AI. According to Bloomberg, Disney is planning to cut thousands of jobs and trim costs by 20 percent annually. It would be the company's fourth round of layoffs this year.
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来源：The Decoder：AI News · the-decoder.com