Google 试点向出版商付费换取 AI 搜索内容贡献
Google reportedly tests paying publishers for AI search results
据 The Information 报道，Google 启动试点项目，按内容对 AI Overviews、AI Mode 和 Gemini 的贡献向参与出版商付费，约 100 家出版商已加入。最早加入的一家出版商一年内获得超 100 万美元，另一家加入数月的获得约 5 万至 6 万美元。此前英国要求 Google 允许出版商退出 AI 搜索功能，欧盟也在调查其对网站流量的影响并要求其调整搜索引擎。
Around 100 publishers have joined Google’s pilot program, The Information reports.
Around 100 publishers have joined Google’s pilot program, The Information reports.
by Emma Roth
Sep 30, 2026, 2:51 PM UTC
Image: Cath Virginia / The Verge
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Google has launched a pilot program that pays publishers for their contributions to its AI-powered search features, according to a report from The Information. The pilot program reportedly includes around 100 publishers and comes as Google faces scrutiny over the impact of its AI features on web traffic.
Digiday first reported on the pilot program, which began less than a year ago. As part of the test, Google is reportedly paying participating publishers for how much their content contributed to AI Overviews and AI Mode in Search, as well as its Gemini chatbot. One publisher that joined the program when it first started earned over $1 million in a year, while another that joined a few months ago has earned around $50,000 to $60,000, The Information reports.
Google’s AI-focused search changes have not only drawn criticism and lawsuits from publishers, but also from regulators around the globe. In June, the UK ruled that Google must allow publishers to opt out of appearing in AI search features, while the European Union opened an investigation into its impact on web traffic and recently ordered it to make changes to its search engine.
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- Emma Roth
来源：The Verge：AI（RSS） · theverge.com