OpenAI 将在 ChatGPT 中测试视觉广告
OpenAI is sticking more ads in ChatGPT
OpenAI 宣布本月晚些时候在美国测试 ChatGPT 的新视觉广告格式，初期出现在用户生成图片时。广告与生成的图像保持分离，不会影响 ChatGPT 的回答，Plus、Pro 或 Enterprise 订阅用户不会看到广告；公司称设有护栏避免在情绪脆弱或敏感场景中投放，并正与首批广告主测试、计划未来尝试更多格式。此前 ChatGPT 广告自2月起仅在聊天下方赞助位显示公司名、标志和链接。
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.
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- Emma Roth
来源：The Verge：AI · theverge.com