Google AI 内容付费试点成效不佳，约 100 家出版方分成仅占广告收入约 0.1%
Google's early attempt to pay websites for AI answers is struggling
据 The Information 报道，Google 的 AI 内容贡献付费试点已吸纳约 100 家出版方，当其内容实质贡献于 Gemini 驱动的 AI Overview 等搜索结果时付费。但多家中小型出版方称金额微薄，约相当于其广告收入的千分之一，部分大型出版方已拒绝参与，希望借此迫使 Google 提供更优厚的协议。
Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.
According to The Information, Google has admitted about 100 publishers to the AI contribution pilot. The pitch is that websites can get payments from Google when their content materially contributes to Gemini-powered search results like an AI Overview. Google has long resisted the idea of direct payments to publishers, arguing that websites get traffic in exchange for allowing Google bots to scrape their content for use in search and knowledge graph tools. In the age of AI, that relationship is breaking down, hence the AI pilot.
So far, publishers aren't getting much for their trouble. The Information heard from several small and mid-sized publishers in the program that Google's AI payments are minuscule, equaling roughly one-tenth of one percent of their advertising revenue. These payments have been so disappointing that several larger publishers have reportedly declined to participate in the program. These publishers hope that by refusing to join the pilot, they can force Google to offer a more generous deal.
来源：Ars Technica：AI（RSS） · arstechnica.com