Runway 发布 Runway Ads，端到端自动化效果广告创意生成与投放

An autonomous engine for performance marketing.

Today, we're announcing Runway Ads, a new product that runs and optimizes the creative side of paid advertising programs end to end. Connect an ad account and a brand kit, and Runway Ads generates video and image creative, publishes approved variants directly to Meta, Google and TikTok, reads performance back from those same platforms and produces the next round of creative based on what earned spend.

Performance advertising rewards volume, but most advertisers are putting meaningful spend behind only a small fraction of the ads they create. Without constant iteration and consistent spend, most marketing teams aren’t getting maximum value from the programs they’re running. Finding the ads that work is less a matter of taste or judgment, and more about how many variants a team can produce. Almost regardless of scale, companies are capped by their ability to produce enough creative, not their analytics or intuition.

Runway Ads solves that problem by providing a complete solution for creating, monitoring and iterating on performance ad campaigns. For large enterprises running global campaigns at massive scale, this means faster testing, more variety and consistent localization. For small teams, you can now compete at any scale, running thousands of ads per week and shifting daily based on what’s working. Small businesses and individual creators can now access new channels without taking their time away from their core business.

What Runway Ads does

Runway Ads builds on our work with Runway Agent, automating key aspects of the ad generation and buying process while retaining human ownership and approval.

• Generates high-quality, on-brand video and image ads, using brand guidelines, past ads and product imagery as inputs.
• Publishes approved variants directly to Meta, Google and TikTok, reads performance back from each platform and regenerates the next round around what earned spend, closing a loop that used to run across three or four separate tools stitched together by hand.
• Localizes every asset based on rules that your team sets (e.g. brand voice or terms that you don’t want translated), covering on-screen text and product screenshots, not just the voiceover.
• Resizes and reformats each variant across aspect ratios and channel specs automatically.
• Runs every variant through an automated brand check before it reaches the approval queue. Human approval is on by default, and teams can move to automated publishing by campaign or variant type as they build confidence.
• Adheres to your team’s budget limits automatically, shifting between variants based on limits you set (maximum daily change, minimum net-new audience share, retargeting caps).

Use cases

• A direct-to-consumer brand running always-on prospecting on Meta can go from a handful of hero ads to dozens of hook-and-format variants in the time it used to take to brief one. Runway Ads will watch which combinations earn spend on the platform and generate the next batch around what's working, without a designer touching every version.
• An ecommerce brand managing thousands of SKUs can generate high-quality ads at that scale directly from existing product feeds, rather than briefing creative one listing at a time.
• A mobile app expanding into new markets can take a single winning ad and localize it across dozens of languages, with on-screen text and UI screenshots adapted alongside the voiceover. Because a hook that wins in one place won’t always win in another, Runway Ads will run the same attribute-level read on each market separately.
• An agency managing paid for a roster of clients can standardize the same test-and-regenerate loop across every account, using the approval and brand-check settings to keep each client's creative on-brand without reviewing every single variant by hand.

Built on our own program

We built Runway Ads on the same infrastructure we’ve used to scale up our own performance marketing, particularly on Meta and TikTok. Since July, we’ve grown weekly ad volume from 77 to roughly 900 per week, while doubling our return on ad spend. Conversion is up roughly 34%, with click-through rate holding steady. And despite spending more for this scale, our cost per subscriber is down 41% in this same period.

"We built Runway Ads because we needed it ourselves," said Runway co-CEO Anastasis Germanidis. "Bringing ad generation, publishing and measurement into one system rather than three tools stitched together has given us full visibility into our paid advertising efficacy and helped us move faster, try more and capture market share."

Early access

We’re piloting Runway Ads with select enterprise partners including Lovable, which is using Runway Ads to dramatically scale their creative outputs, and will be rolling it out widely in the coming weeks. Learn more and request early access at runway.com/product/ads.