The shift is everywhere.
Comparison sites have done that for years, now AI agents can find a cheaper insurance, better hotel rate, lowest price on a product, a far cheaper path through legal work in minutes.
Many industries still make money partly because switching is annoying. Insurance, banking, telecom, utilities, travel, and other services depend on forms, comparison work, phone calls, confusing terms, and customer inertia. AI agents can absorb that friction.
Yesterday I uploaded my auto insurance policy to Meta @Muse and asked for a better rate with identical coverage. In ~5 minutes, it found a policy saving me $3,5...