Interesting read on how Pocket FM scaled.
Pocket FM makes serialized audio fiction. AI now writes and voices much of it, taking annual output past 2.5M hours.
Daily listening time went from ~25 mins to >150 mins.
More than 500,000 people now write on the platform, and a lot of them started as listeners.
We grew from ~0 to $500M ARR, adding $250M last year alone while being EBITDA profitable. 1,300-word post on every growth tactic that worked for us: 1. What got...