全球许多最大的零售商、市场平台、电商平台和旅游公司都在使用 Claude 构建智能体，让购物变得更轻松。Shopify、Priceline 等企业客户已经拥有这样的智能体，让消费者可以用自然语言借助 AI 搜索想要的商品，找到它、比较它并购买它。
今天，我们推出了一套蓝图，帮助在 Claude 上构建商务智能体。它包含工程团队让一个商务智能体在数天内跑起来所需的测试框架、模式和护栏，并提供了面向零售、旅游、电信和票务平台的购物智能体与商家智能体的参考实现。它还包含一个 Claude Code 插件，帮助你快速上手。
这些代码可以部署在你已经使用 Claude 构建的环境里，包括 Claude API、Amazon Bedrock、Microsoft Foundry 或 Google Cloud Vertex AI。你也可以与我们的解决方案和生态合作伙伴合作，例如 Accenture、Mastercard 和 Visa，他们正与我们携手，帮助客户和商家群体利用这些蓝图。
它今天已经可用，每个垂直领域都有在线演示，还有一篇关于其构建方式的工程深度解析，正好赶上假日季规划。
蓝图包含哪些内容
该代码仓库包含购物智能体和商家智能体的完整、可运行实现，可使用 Messages API、Agent SDK 或 Claude Managed Agents（beta）构建。你可以在编写任何代码之前，通过自助演示观看它们运行，然后与 Claude Code 协作，将它们定制到你的商品目录、政策、品牌等。
购物智能体
购物智能体驻留在你的应用或网站内。该蓝图包含商品目录、购物车、结账、客户偏好和订单历史的集成点，并将支付留给你处理，无论是你现有的结账流程还是智能体支付服务提供商。
客户可以说“我需要一个帐篷、一个睡袋和一个炉子，用于带两个孩子周末出行”，智能体便能据此接手处理。以下是它能做的事情：
- 搜索商品目录并组装合适的商品组合，包括多商品请求。
- 记住客户的偏好，并据此定制推荐内容。
- 在对话中直接展示商品、对比和购物车，而不仅仅是以文本形式呈现。
- 构建购物车并交由结账流程处理。
- 在同一段对话中回答客户服务问题，比如订单在哪里、如何退货或换货、退款政策怎么说，而不是把客户打发到支持页面。
该智能体配备了旨在将价格和商品限制在真实商品目录数据范围内的护栏，并避免操纵性的追加销售模式。在该代码库中，这些是用于商品目录搜索、多商品规划、深度研究、个性化、客户关怀和对话内 UI 的技能和工具。
商家智能体
商家智能体为经营店铺的人员提供支持。用户可以问“我们应该给哪些商品打折来清掉上一季的库存？”，并基于自己的数据得到答案。以下是它能做的事情：
- 回答有关销售表现的问题，比如什么卖得好、什么卖不动。
- 跟踪库存并主动标记问题，比如某件商品在促销活动开始前就要售罄。
- 根据店铺自身的销售历史推荐定价和促销方案。
- 起草营销活动，推动那些需要动销的产品。
当智能体主动提出变更建议时，需要有人先批准，变更才会正式生效，这意味着用户拥有最终决定权，而他们的智能体则负责盯守店铺。在该代码库中，这些能力以技能的形式提供，涵盖销售分析、商品目录与库存管理、营销与促销，以及门户内的图表和仪表盘等 UI。
全行业信赖
为购物者、旅行者、订阅用户和商家提供服务的公司，都在 Claude 上构建和运行智能体。以下是他们对使用 Claude 构建商业智能体的评价：
“AI 将从根本上重塑商业，但信任必须始终处于每一笔交易的核心。商家告诉我们，他们希望对 AI 与客户互动的方式拥有更多控制权。我们与 Anthropic 在其商业蓝图上的合作，有助于将 Claude 的智能与 Visa 网络的信任、安全和全球覆盖结合在一起，赋能商家提供更好的客户体验，同时维护推动其业务向前发展的客户关系。”
Jack Forestell，首席产品与战略官
“信任是商业的货币，在智能体时代更是至关重要。借助 Anthropic 的商业蓝图，我们正在帮助商家用 Claude 构建自己的智能体，以推动其增长。通过将 AI 创新与可信的支付和商业基础设施相结合，我们正在帮助消费者、商家和 AI 智能体以安全、无缝且大规模的方式建立连接。”
Sherri Haymond，执行副总裁，全球数字商业化负责人
“商务智能体正迅速成为组织的一项关键能力，这些组织希望提供当今消费者所期待的个性化、智能化客户体验。我们的最新研究显示，85% 的人现在愿意与 AI 智能体协作，近四分之三的人宁愿信任个人 AI 智能体，也不愿信任自己最好的朋友来代其完成购买。
这不仅仅是人们购物方式的转变。智能体商务正在改写品牌价值的规则——从根本上重塑了什么会被购买、何时购买、在哪里购买以及由谁购买。Anthropic 的商务智能体蓝图提供了一个经过验证的起点，可以帮助组织加速部署并构建差异化体验，从而提升客户满意度、忠诚度和增长。
结合 Accenture 在零售和消费品领域的深厚专业知识，我们可以帮助客户从概念走向生产，并更快地从智能体 AI 中实现价值。”
Kath Gramling，全球消费品、零售和旅游业务负责人
“旅行是一个人购买的最复杂的东西之一：航班、酒店、汽车，以及数十个需要相互权衡的选项。我们的 AI 助手 Penny 能在一次对话中处理所有这些，并呈现出最佳选项和最佳价值。我们基于 Claude 构建了最新一代 Penny，因为这种推理正是 Claude 模型所擅长的。”
Cobus Kok，AI 体验副总裁
“数百万消费者、企业和会计师都在 Intuit 上管理他们的财务。我们与 Anthropic 等合作伙伴携手，打造高度个性化的体验，让客户清晰了解其业务正在发生什么变化以及原因，从而能够充满信心地采取行动。我们正在构建一个智能金融系统，将包括 Claude 在内的前沿 AI 推理能力，与我们的专有数据、能力、智能和人类专业知识相结合，为客户开启下一层次的繁荣。”
Chris Kasten，Intuit 首席架构师兼工程、平台与开发加速集团高级副总裁
“我们希望我们的商家能够出现在顾客购物的每一个地方，而这越来越意味着与智能体进行对话。我们正在 Anthropic 的蓝图基础上构建一个参考店面实现，通过 Catalog、UCP 和 Shop Sign-in 将智能体连接到商家的店铺。商家可以使用 Claude 构建智能体，帮助顾客查找产品、结账，并回答有关其订单的问题。”
Vanessa Lee，产品副总裁
“商业和出色的客户体验需要个性化，而 Klaviyo 上的每个品牌所拥有的客户数据和决策，都多到任何团队都无法手动处理。Claude 弥合了这一差距，将消费者偏好和绩效数据转化为推动营收的洞察、营销活动和个性化体验。这就是我们持续与 Anthropic 合作的原因：智能体负责复杂的分析、设计和决策，企业则可以专注于让客户满意。”
Andrew Bialecki，创始人兼联合首席执行官
“Wix 的使命始终是让复杂技术变得简单，让用户触手可及。对商家而言，这意味着提供强大的电商能力，同时不增加运营复杂度，而智能体正是顺理成章的下一步。我们的工程师在十五分钟内就做出了一个可运行的电商智能体并开始接受提示词，试点项目展现了将 Anthropic 的 AI 能力与 Wix 的电商平台及我们在中小企业电商领域的深厚专长相结合的潜力。”
Dror Zalika，Wix 电商负责人
“我们的工程师让蓝图顺利跑了起来，没有任何阻碍；整个搭建过程与文档描述完全一致。它内置的那些实践——从工具迭代上限到提示词缓存——正是我们在构建 Zomato 自家智能体时总结出来的经验。在 Claude 上搭建首个智能体的团队，将省去数周的试错时间。”
Akhil Bansal，高级工程经理
“我们的工程师在不到一小时内就在本地跑通了 Anthropic 蓝图中的两个电商智能体，实时对话第一次尝试就成功了。我们运行了两次 Claude Code 工作流，得到了两种不同的架构，每一种都是按照我们的需求设计的。对于一个从零开始的团队来说，这把原本需要数天的智能体脚手架搭建缩短到了几个小时。”
Ashley Nader，产品经理（Staff Product Manager）
“我们在 Square 所做的很多工作，都是为了把时间还给卖家，而智能体让我们在这方面的能力实现了巨大飞跃。我们正在构建智能体工具，它们会持续关注销售、劳动力和库存情况，并给出真正可执行的下一步行动，而不只是一个答案，同时让卖家始终掌握控制权。信任是这项工作中最难的部分，而 Claude 帮助我们达到了很高的标准。”
Willem Avé，产品负责人
快速上手
该蓝图现已可用。联系我们的销售团队，以了解更多信息、预约演示，或讨论如何在您的组织中落地实施。
- 在 github.com/anthropics/commerce-agents 上 fork 该仓库。
- 阅读工程深度解析：claude.com/blog/the-anatomy-of-effective-commerce-agents。
- 查看各垂直行业演示，并在 claude.com/solutions/commerce 申请一场实操会议。
报名参加我们的网络研讨会，观看深度解析，届时我们将分享实时演示、demo，并讲解电商构建者如何充分利用 Claude。
Many of the world’s largest retailers, marketplaces, e-commerce platforms, and travel companies use Claude to build agents that make shopping easier. Enterprise customers like Shopify, Priceline, and others have agents that let consumers use AI to search for what they want in plain language, find it, compare it, and buy it.
Today, we're launching a blueprint to help build commerce agents on Claude. It contains the harnesses, patterns, and guardrails an engineering team needs to get a commerce agent running in days, with reference implementations of a shopping agent and a merchant agent for retail, travel, telecom, and ticketing platforms. It also includes a Claude Code plugin to get you started.
The code deploys where you already build with Claude, including the Claude API, Amazon Bedrock, Microsoft Foundry, or Google Cloud Vertex AI. You can also work with our solutions and ecosystem partners such as Accenture, Mastercard, and Visa, who are working with us to enable clients and merchant communities to leverage the blueprints.
It’s available today, with live demos for each vertical and an engineering deep-dive on how it was built, just in time for holiday season planning.
What's in the blueprint
The repository contains complete, working implementations of a shopping agent and merchant agent that can be built using the Messages API, Agent SDK, or Claude Managed Agents (beta). You can see them running in a self-guided demo before writing any code, and then work with Claude Code to customize them to your catalogs, policies, brand, and more.
The shopping agent
The shopping agent lives inside your app or website. The blueprint includes the integration points for catalog, cart, checkout, customer preferences, and order history, and leaves payment to you, whether that is your existing checkout or an agentic payments provider.
A customer can say “I need a tent, sleeping bag, and stove for a weekend trip with two kids,” and the agent can take it from there. Here’s what it can do:
- Search the catalog and assemble the right set of items, including multi-item requests.
- Remember the customer's preferences and tailor what it suggests.
- Show products, comparisons, and the cart right in the conversation, not just as text.
- Build the cart and hand it to checkout.
- Answer customer service questions in the same conversation, like where an order is, how to return or exchange an item, and what the refund policy says, instead of sending the customer to a support page.
The agent features guardrails designed to constrain prices and products to actual catalog data, and avoids manipulative upsell patterns. In the repository, these are skills and tools for catalog search, multi-item planning, deep research, personalization, customer care, and in-conversation UI.
The merchant agent
The merchant agent supports the people running the store. A user can ask “what should we discount to clear last season’s inventory?” and get an answer based on their own data. Here’s what it can do:
- Answer questions about sales performance like what's selling and what isn't.
- Track inventory and proactively flag problems, like an item about to sell out before a promotion starts.
- Recommend pricing and promotions based on the store's own sales history.
- Draft marketing campaigns to move the products that need moving.
When the agent proactively suggests a change, a person approves it before anything goes live, meaning users get the final say while their agent watches the store. In the repository, these capabilities ship as skills for sales analytics, catalog and inventory management, marketing and promotions, and in-portal UI such as charts and dashboards.
Trusted across the industry
Companies that serve shoppers, travelers, subscribers, and merchants build and run agents on Claude. Here's what they have to say about building commerce agents with Claude:
“AI will fundamentally reshape commerce, but trust must remain at the center of every transaction. Merchants are telling us they want more control over how AI engages their customers. Our collaboration with Anthropic on their commerce blueprint helps bring together the intelligence of Claude with the trust, security, and global reach of the Visa network, empowering merchants to deliver better customer experiences while maintaining the relationships that drive their businesses forward.”
Jack Forestell, Chief Product and Strategy Officer
“Trust is the currency of commerce, and it is even more critical in the agentic era. With Anthropic's commerce blueprint, we're helping merchants build their own agents with Claude to drive their growth. By combining AI innovation with trusted payments and commerce infrastructure, we're helping connect consumers, merchants and AI agents securely, seamlessly and at scale.”
Sherri Haymond, Executive Vice President, Global Head of Digital Commercialization
“Commerce agents are quickly becoming a critical capability for organizations seeking to deliver the personalized, intelligent customer experiences that today’s consumers expect. Our latest research revealed that 85% are now open to collaboration with an AI agent and nearly three in four would trust a personal AI agent more than their best friend to make a purchase on their behalf. This is more than a shift in how people shop. Agentic commerce is rewriting the rules of brand value – fundamentally shaping what gets purchased, when, where and by whom. Anthropic’s commerce agent blueprint provides a proven starting point that can help organizations accelerate deployment and build differentiated experiences that increase customer satisfaction, loyalty, and growth. Combined with Accenture's deep retail and consumer goods expertise, we can help clients move from concept to production and realize value from agentic AI faster.”
Kath Gramling, Global Consumer Goods, Retail and Travel lead
“A trip is one of the most complex things a person buys: flights, hotels, cars, and dozens of options to weigh against each other. Penny, our AI assistant, navigates all of that in one conversation and surfaces the best options and best value. We built the latest generation of Penny on Claude because that kind of reasoning is exactly what Claude models are good at.”
Cobus Kok, Vice President, AI Experiences
“Millions of consumers, businesses and accountants run their finances on Intuit. Working with partners like Anthropic, we're building highly personalized experiences that provide customers with a clear understanding of what's shifting in their business and why, so they can take action with complete confidence. We are creating a financial system of intelligence by combining frontier AI reasoning, including Claude, with our proprietary data, capabilities, intelligence, and human expertise that powers the next level of prosperity for our customers.”
Chris Kasten, Intuit’s Chief Architect and SVP of Engineering, Platform and Development Xceleration Group
“We want our merchants to be everywhere customers are shopping, and increasingly that means a conversation with an agent. We're building on Anthropic's blueprints with a reference storefront implementation that connects them to a merchant's store through Catalog, UCP and Shop Sign-in. Merchants can use Claude to build agents that help customers find products, check out, and answer questions about their orders.”
Vanessa Lee, VP Product
“Commerce and stunning customer experiences require personalization, and every brand on Klaviyo sits on more customer data and decisions than any team could act on by hand. Claude closes that gap, turning consumer preferences and performance data into the insights, campaigns and personalization that drive revenue. That's why we keep building with Anthropic: agents do complex analysis, design and decision making, and businesses can focus on delighting customers.”
Andrew Bialecki, Founder and Co-CEO
“Wix’s mission has always been to make complex technology simple and accessible for our users. For merchants, that means providing powerful commerce capabilities without adding operational complexity, and agents are a natural next step. Our engineers had a working commerce agent taking prompts within fifteen minutes, and the pilot showed the potential of combining Anthropic’s AI capabilities with Wix’s commerce platform and deep expertise in commerce for SMB.”
Dror Zalika, Head of Commerce at Wix
“Our engineers had the blueprint running with no blockers; the setup worked exactly as documented. The practices it bakes in, from tool iteration limits to prompt caching, are the ones we recognized from building Zomato's own agent. Teams standing up their first agent on Claude will skip weeks of trial and error.”
Akhil Bansal, Senior Engineering Manager
“Our engineers had both commerce agents from Anthropic's blueprint running locally in well under an hour, with live conversations working on the first attempt. We ran the Claude Code workflow twice and got two different architectures back, each designed to what we'd asked for. For a team starting from scratch, that turns days of agent scaffolding into hours.”
Ashley Nader, Staff Product Manager
“Much of what we build at Square is about giving sellers time back, and agents are a big leap in our ability to do that. We're building agentic tools that watch sales, labor, and inventory and come back with real next steps, not just an answer, while keeping sellers in control. Trust is the hardest part of that work, and Claude helps us meet a high standard.”
Willem Avé, Head of Product
Getting started
The blueprint is available today. Contact our sales team to learn more, schedule a demonstration, or discuss how to implement for your organization.
- Fork the repository at github.com/anthropics/commerce-agents.
- Read the engineering deep-dive at claude.com/blog/the-anatomy-of-effective-commerce-agents.
- See the vertical demos and request a working session at claude.com/solutions/commerce.
Register for our webinar to see the deep dive where we'll share live walkthroughs, demos, and cover how commerce builders can get the most out of Claude.