ChatGPT Ads 年化收入运行率突破 10 亿美元，全球扩张持续推进。
上线不到 200 天，ChatGPT Ads 的年化收入运行率已达到 10 亿美元。该平台目前已被数万名广告主使用，并持续在全球扩张。从今天晚些时候起，广告主可以通过 Ads Manager 直接在印度、欧洲、中东和北非购买 ChatGPT 广告。
广告是 OpenAI 多元化商业模式的一大支柱，与消费者订阅、企业级产品以及按用量计费的 API 并列。这些产品共同为个人、开发者和企业提供了获取 OpenAI 产品的多种选择，其中包括一个由广告支持的自由使用层级，帮助 ChatGPT 持续服务超过 10 亿周活跃用户。
决策在此成形
人们带着明确的目标来到 ChatGPT。他们可能是在为企业挑选软件、学习一门新语言、规划装修、寻找工作，或是探索一项新爱好。
他们会说明自己想要达成什么、什么对他们重要，以及他们面临哪些限制。ChatGPT 可以帮助他们梳理决策框架、确立标准、理解各种备选方案，并更接近采取行动。发现、考量和决策在同一个体验中融为一体。
ChatGPT Ads 为营销者创造了向这一体验贡献有用且相关信息的机会。我们的广告系统利用当前对话的上下文，展示与用户正在探索的内容相关的广告。根据所在国家和用户的设置，广告系统还可能使用用户在 ChatGPT 中更广泛的使用上下文。这使得广告既能反映用户当下的提问内容，也能在获得授权的情况下反映其更广泛的兴趣和偏好。
围绕我们的原则构建
在 OpenAI 的广告原则指引下，我们在构建和扩展广告平台时始终审慎行事。保护人们对 ChatGPT 的信任始终是我们的北极星。
ChatGPT 中的广告始终清晰标注，并与 ChatGPT 的回答分开。广告不会影响 ChatGPT 提供的回答。广告主无法访问用户的私人对话，用户可以控制其广告体验的个性化方式。
在全球推广过程中，我们在信任、相关性和整体体验方面所追踪的各项指标始终保持强劲，这让我们有信心扩展该平台，同时继续学习和改进。
从早期试点到全球平台
截至 2026 年 8 月 ChatGPT Ads 的全球可用情况。
ChatGPT Ads 现已在 40 多个国家/地区上线，通过 OpenAI Ads Solutions 团队以及我们的代理商和技术合作伙伴提供。从今天晚些时候开始，ChatGPT Ads 的自助服务访问将在印度、欧洲、中东和北非上线。
我们的客户群正变得越来越全球化。美国以外的广告主在收入中所占的份额不断增长，我们许多最大的客户现在都在使用 ChatGPT Ads 来触达多个市场的潜在客户。
我们的广告主群体也在不断扩大。我们最初采用的是托管销售、代理商和合作伙伴主导的模式。此后，我们将生态系统扩展到了 50 多家技术和测量合作伙伴。
5 月推出的 Ads Manager 向中小型企业开放了该平台，这些企业现在占业务中相当大的份额。我们很高兴能让 ChatGPT 中的广告投放对中小企业和初创公司更加触手可及，让各种规模的企业都有机会在客户探索选项并做出决策时触达他们。
与此同时，ChatGPT Ads 已发展成为一个更加成熟的广告平台。CPC 和以结果为导向的优化竞价现在占广告活动的大多数，而 Pixel 和 Conversions API 已成为测量和优化的重要基础。产品信息流、平台和地域定向以及自定义受众等能力，正在帮助广告主触达与其业务最相关的客户。
这些改进正在为广告主和合作伙伴带来实实在在的成果。近期的例子包括：一家电商广告主在 28 天内实现了 3 倍的广告支出回报，而一家技术合作伙伴报告称，超过 80% 的由广告驱动的 ChatGPT 流量来自新客户。
下一步
我们的重心仍然是扩大 AI 的普及范围，同时坚守我们的原则。
我们的下一阶段增长将把 ChatGPT Ads 推向更多市场，并推出更多广告形式、目标、购买选项和衡量能力。我们还将探索新的方式，让企业以更原生的方式在 ChatGPT 中与消费者互动。
随着越来越多的人借助 ChatGPT 探索需求、评估选项并做出决策，我们看到了一个机会：帮助他们发现产品和服务，并帮助各种规模的企业成长与繁荣。
ChatGPT Ads reaches $1 billion in annualized revenue run rate and global expansion continues.
In less than 200 days after launch, ChatGPT Ads has reached $1 billion in annualized revenue run rate. The platform is now used by tens of thousands of advertisers and continues to expand globally. Starting later today, advertisers can purchase ChatGPT ads directly via Ads Manager across India, Europe, the Middle East, and North Africa.
Advertising is one pillar of OpenAI’s diversified business model, alongside consumer subscriptions, enterprise offerings, and usage-based APIs. Together, these offerings give people, developers, and businesses choice in how they access OpenAI products, including an advertising-supported free tier that helps keep ChatGPT available to more than 1 billion weekly active users.
Where decisions take shape
People come to ChatGPT with clear goals. They might be choosing software for their business, learning a new language, planning a renovation, looking for a job, or exploring a new hobby.
They explain what they want to accomplish, what matters to them, and the constraints they face. ChatGPT can help them frame the decision, establish criteria, understand alternatives, and move closer to taking action. Discovery, consideration, and decision-making come together in a single experience.
ChatGPT Ads creates the possibility for marketers to contribute useful and relevant information to this experience. Our ads system uses the context of the current conversation to show an ad relevant to what someone is exploring. Depending on the country and a user’s settings, the ads system may also use context from the user’s broader ChatGPT experience. This allows ads to reflect both what someone is asking about in the moment and, where enabled, their broader interests and preferences.
Building around our principles
Guided by OpenAI’s ads principles, we have been deliberate in how we build and expand our advertising platform. Protecting the trust people place in ChatGPT remains our North Star.
Ads in ChatGPT are always clearly labeled and separate from ChatGPT’s answers. Advertising does not influence the answers ChatGPT provides. Advertisers do not receive access to people’s private conversations, and users can control how their ad experience is personalized.
Throughout the global rollout, the measures we track across trust, relevance, and overall experience have remained strong, giving us confidence to expand the platform while continuing to learn and improve.
From an early pilot to a global platform
ChatGPT Ads global availability as of August 2026.
ChatGPT Ads are now available in over 40 countries through the OpenAI Ads Solutions team and our agency and technology partners. Starting later today, self-service access to ChatGPT Ads is launching across India, Europe, the Middle East, and North Africa.
Our client base is becoming increasingly global. Advertisers outside the United States represent a growing share of revenue, and many of our largest clients now use ChatGPT Ads to reach potential customers across multiple markets.
Our advertiser base is broadening as well. We began with a managed-sales, agency, and partner-led model. Since then, we have expanded our ecosystem to more than 50 technology and measurement partners.
The introduction of Ads Manager in May opened the platform to small and medium-sized businesses, which now represent a material share of the business. We’re excited to make advertising in ChatGPT more accessible to SMBs and startups, giving businesses of every size an opportunity to reach customers as they explore options and make decisions.
At the same time, ChatGPT Ads has evolved into a more sophisticated advertising platform. CPC and outcome-optimized bidding now account for the majority of campaigns, while Pixel and Conversions API have become important foundations for measurement and optimization. Capabilities such as product feeds, platform and geographic targeting, and custom audiences are helping advertisers reach the customers most relevant to their businesses.
And these improvements are translating into real outcomes for both advertisers and partners. Recent examples include an ecommerce advertiser achieving a 3x return on ad spend across its campaigns over 28 days, while a technology partner reported that more than 80% of ad-driven ChatGPT traffic is from new customers.
What’s next
Our focus remains on expanding access to AI while staying true to our principles.
Our next phase of growth will bring ChatGPT Ads to more markets and introduce additional formats, objectives, buying options, and measurement capabilities. We will also explore new ways for businesses to interact with consumers in more native ways in ChatGPT.
As more people turn to ChatGPT to explore needs, evaluate options, and make decisions, we see an opportunity to help them discover products and services—and to help businesses of every size grow and thrive.