阿里新模型 Qwen 3.8 营销视频主打“工作交给 AI，人类发展爱好”

Alibaba's new Qwen model is also taking your job, but this time it's great

AI 导读

阿里为 Qwen 3.8 发布营销视频，与 OpenAI、Anthropic 渲染失业威胁的路线不同，视频将移交工作描绘得颇具吸引力：模型干活，人类发展爱好。阿里借此与竞争对手的恐惧式宣传拉开距离。不过目前尚无证据表明 AI 对就业市场或生产率产生重大影响。

正文 · 原文

Alibaba is taking a very different marketing approach with its new AI model than OpenAI or Anthropic. Instead of threatening people with job losses, a marketing video makes the idea of handing off work sound appealing. Qwen 3.8 does the job while the human pursues hobbies. Alibaba is distancing itself from the fear-based messaging other AI companies favor, where the emphasis tends to fall on how many jobs will soon disappear.

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Alibaba is oversimplifying AI's actual impact on the labor market just as much as the doomsday scenarios from its competitors. But a positive spin looks a lot better for a publicly traded company. OpenAI and Anthropic have caught on too and have started striking a much softer tone. So far, there's no evidence that AI is having a major effect on the job market or even on productivity. Financial markets are a different story.

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