在 ChatGPT 中投放广告
在用户于 ChatGPT 中探索选项、比较选择并做出决策时触达他们，通过自然融入体验的相关广告实现。
在关键时刻触达用户
人们来到 ChatGPT 不只是为了查找信息，更是为了探索选项、比较选择并做出决策。这为广告主提供了一种新的方式，在用户具有真实意图的时刻，以相关且有用的形式出现。
在用户探索选项并采取行动时出现
在用户于 ChatGPT 中探索选项、比较替代方案、权衡取舍并做出明智决策时触达他们。
超越关键词，借助更丰富的上下文信号
在 ChatGPT 中，用户会分享更丰富的上下文，使广告能够更加相关、个性化且有用。
成为 AI 原生广告未来的一部分
在围绕对话、上下文和实时决策构建的广告环境中触达客户。
运作方式
几步即可开始
注册之后，你会进入 Ads Manager，在那里你可以创建账户、创建广告系列，并访问 Help Center 中分步指导的资源。
1. 创建你的广告系列
设置你的广告系列、预算和目标。
2. 添加你的广告详情
批量上传你的广告详情，或直接在工具中创建。
3. 发布并学习
衡量结果、编辑广告系列并优化表现。
ChatGPT 上早期广告主的结果
广告主已经看到了 AI 原生广告带来的好处。
Best Buy Lowe's VistaPrint
“消费者越来越多地转向 ChatGPT 这样的平台进行调研和决策，因此我们必须在这些时刻出现——帮助客户探索和发现最新技术。早期结果令我们感到鼓舞，我们认为这是保持相关性和留在用户心中的重要方式。”
Amy Adams，Best Buy 媒体副总裁
以用户信任为出发点构建
我们正在以审慎的方式在 ChatGPT 中引入广告。我们的重点是打造一种对广告主有用、同时又能维护人们对 ChatGPT 信任的体验。
清晰标注
广告在体验中被清晰标识。
与回答分离
广告与 ChatGPT 的回答保持区分。
选择与控制
用户掌控其数据如何被用于广告。
实用资源
浏览分步指南和 Ad Manager 支持。
### ChatGPT 中的广告：基础
### Ads Manager 概览
### 快速入门
### 账户设置
准备好开始了吗？
创建你的账户以访问 Ads Manager、设置你的第一个广告系列，并开始在 ChatGPT 中投放广告。
Advertise in ChatGPT
Reach people as they explore options, compare choices, and make decisions in ChatGPT, with relevant ads that fit naturally into the experience.
Reach people in the moments that matter
People come to ChatGPT not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.
Show up while people explore options and take action
Reach people in ChatGPT as they explore options, compare alternatives, weigh tradeoffs, and make informed decisions.
Go beyond keywords with richer context signals
In ChatGPT, people share richer context, enabling advertising that is more relevant, personalized, and useful.
Be part of the future of AI-native advertising
Reach customers in an advertising environment built around conversation, context, and real-time decisions.
How it works
Get started in a few steps
After you sign up, you'll be taken into Ads Manager, where you can create your account, create campaigns, and access step-by-step Help Center resources.
1. Create your campaign
Set up your campaign, budget, and goal.
2. Add your ad details
Bulk upload your ad details, or create them directly in the tool.
3. Launch and learn
Measure results, edit campaigns, and optimize performance.
Results from early advertisers on ChatGPT
Advertisers are already seeing the benefits of AI-native advertising.
Best Buy Lowe's VistaPrint
“Consumers are increasingly turning to platforms like ChatGPT to research and make decisions, so it’s important that we show up in those moments—helping customers explore and discover the latest technology. We’re encouraged by the early results and see this as an important way to stay relevant and top of mind.”
Amy Adams, Vice President of Media at Best Buy
Built with user trust in mind
We’re taking a measured approach to advertising in ChatGPT. Our focus is on building an experience that is useful for advertisers while maintaining the trust people have in ChatGPT.
Clearly labeled
Ads are clearly identified in the experience.
Separate from answers
Ads remain distinct from ChatGPT’s responses.
Choice and control
People control how their data is used for ads.
Helpful resources
Explore step-by-step guides and Ad Manager support.
### Ads in ChatGPT: The basics ### Ads Manager overview ### Quickstart ### Account setup
Ready to get started?
Create your account to access Ads Manager, set up your first campaign, and start advertising in ChatGPT.