State-of-the-art video generation across quality, cost, and latency.
Grok Imagine API Performance and Benchmarks Video Generation Video Editing What our partners are saying Get Started
A world-class video generation model.
A breakthrough video editing model.
We're excited to unveil the Grok Imagine API, a unified bundle of powerful APIs designed for end-to-end creative workflows. Grok Imagine is our most powerful video-audio generative model yet. Bring an image to life, start from a simple text prompt, or even refine a complex cinematic sequence.
Video generation
Grok Imagine has best-in-class instruction following capabilities.
Video editing
Restyle scenes, add/remove objects, and control motion.
Performance and Benchmarks
We engineered these models to deliver high-quality, native video-audio generation on par with today's top providers, while also optimizing latency, concurrency, and cost—refined through multiple rounds of close partner feedback. One message came through consistently: quality alone is not enough if latency and cost make iteration painful. By improving speed and economics, we enable developers, creative teams, and enterprise workflows to explore multiple directions in parallel—converging faster through rapid, cost-effective experimentation.
Artificial Analysis: Text-to-Video Rankings
| Rank | Price | Latency | |
|---|---|---|---|
| Grok Imagine | 1 | ||
| Veo 3.1 Fast | 4 | ||
| Veo 3 | 5 | ||
| Sora 2 Pro | 9 | ||
| Sora 2 | 12 |
Text-to-Video Image-to-Video
Artificial Analysis T2V Score vs Latency
Higher score with lower latency is better.
AA T2V Score
Latency(seconds)
Artificial Analysis T2V Score vs Price
Higher score with lower price is better.
AA T2V Score
Price($/sec)
LMArena T2V Score vs Latency
Higher score with lower latency is better.
LMArena T2V Score
Latency(seconds)
LMArena T2V Score vs Price
Higher score with lower price is better.
LMArena T2V Score
Price($/sec)
- Source: Artificial Analysis official website as of 2026-01-28 0:00 PST, LMArena official website as of 2026-02-04 16:30 PST
** We evaluated latency using 10 identical prompts, with each prompt tested 10 times per model to account for variability in processing times. P50 latency in seconds are reported for videos generated at 720p resolution with an 8-second duration. We measured end-to-end API latency using a 1-second polling interval using fal.ai for all models except Veo (measured using Vertex API), Sora (measured using OpenAI API), and Grok Imagine (measured using the xAI API)
Video Editing Benchmark
Grok Imagine consistently outperforms competitors across key evaluation metrics.
Grok Imagine
Kling o1
Overall
Instruction Following
Consistency
Grok Imagine
Runway Aleph
Overall
Instruction Following
Consistency
- Human raters conducted side-by-side comparison on IVEBench comprising of a diverse database of high-quality source videos, spanning seven semantic dimensions, and covering varying video lengths (each including a prompt and input video, and evaluating a single generated video). All comparisons were done at 1280 x 720 resolution.
Video Generation
Transform static images or text into dynamic, high-quality video sequences.
Cinematic motion understanding
Transform your photos into cinematic videos with realistic motion, object interactions, and visual continuity.
Zoom Out Zoom In Timelapse Dolly Out Tilt Up Pan Right
Flexible styles & formats
Support for portrait, landscape, and platform-ready aspect ratios—across flexible clip lengths.
Imagine for everyone
Whether you're a creator, educator, influencer, designer, or parent, Grok Imagine makes it easy to bring ideas to life—fast.
"I have a story in my head—and I want to bring it to life without a full production team."
Turn ideas into cinematic visuals instantly. Prototype, iterate, and publish faster while staying fully in control of your creative vision.
For Creators For Kids For Marketing For Game Designers
Video Editing
Add, Remove, Swap Objects
Add an object, remove an unwanted element, or swap out a prop with high precision and consistency.
Replace Add Remove
Add Performance
Animate any character with your own performance.
Scene Control
Effortlessly transform any scene—switch from golden sunshine to autumn, winter, fog, sunset, or cloudy settings in seconds.
Object Control
Edit colors and objects with precision and control for your product showcase.
Restyle
Instantly reinvent your footage with any visual style.
Block Cyberpunk Anime Retro Origami Watercolor Mosaic
Sketches to Life
From static black-and-white lines to vibrant, living animations — instantly.
What our partners are saying
The Grok Imagine API is available on our partner platforms, alongside our own API.
"We are thrilled to partner with xAI. Grok Imagine API delivers outstanding video quality with native audio video generation, combining photorealistic realism, strong creative style, and an impressive level of control."
"The ComfyUI team gravitates strongly toward retro anime and cyberpunk aesthetics, and Grok performs exceptionally well in both text-to-image and image-to-video generation for these styles."
"Grok is awesome because it helps bring the craziest ideas to life. At a video level grok brings visuals to life with accuracy and fluidity to actions that are prompted as well as to create visuals that are creatively restrictive to make using other models.The Addition of sound and dialogue further help in bringing visuals to life. "
"Imagine API is great at fast, high-quality visual ideation. It’s particularly strong at capturing scene-level style, mood, and physical realism, making it a great fit for early creative exploration and rapid iteration!"
"We've been integrating Grok into our Video Agent at HeyGen. With Grok's latest video model, you can just prompt edits directly for quick tweaks, empowering our users to iterate on clips in minutes instead of completely leaving it to luck. Excited to see more capabilities unlock from Grok."
Start building with Grok Imagine API today! We offer:
- APIs and SDKs for seamless integration
- Tutorials to jumpstart Grok Imagine projects
- Hosted console for visual creation and experimentation