Meta named 15 business apps Muse now connects to, adding integrations with workplace software including Salesforce’s Slack, Intuit QuickBooks and Zoom.

Linking Facebook Pages, Instagram analytics and Meta ad accounts tells Muse what a business sells, how its brand sounds and what customers ask.

The 15 named third-party connectors, from Asana to Zoom, extend that context to a firm's books, storefront and customer records.

Owners can then assign goals such as flagging odd expenses or drafting next week's ads, but Muse must get approval before publishing, sending or spending.